Color is a generic ingredient listing indicating that artificial or natural colouring agents are present in the product.

Health considerations

Individual colouring agents, both synthetic and natural, have unique health considerations.

Keep in mind

Unless specified it is difficult to know what food dye is present or if it is synthetic or naturally derived.

May be found in

Breads, baked goods, cookies, confectionery, chocolate, canned/jarred fruits and vegetables, smoothies, fruit purees, juice, ice cream, frozen desserts, cheese, milk, dairy-based beverages, soups, sauces, spreads, dips, chips, meats, prepared meals, cured meat, cured fish, lunchmeat, snack foods, snack cakes, sports drinks, icing, etc.


U.S. Food and Drug Administration

Alternative Spellings and Names


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